Business Avenue

With Business Avenue, an environment has been created that attracts businesses in the knowledge-based and research-orientated industries, which will facilitate entrepreneurship and growth. Urriðaholt offers a flexibility that takes into account the individual needs of energetic and visionary companies. The proximity of highway Reykjanesbraut ensures transportation to the Keflavík international airport and all the major parts and centers of Reykjavík City. There is abundant space and the development plan is flexible enough to allow for the continued growth of progressive businesses.

The Business Avenue has been designed as a two-way avenue with a median strip tree line. Thus, the avenue will have a dignified appearance that stands out in comparison to other streets in the Reykjavík area.

The main neighborhood centers will be situated on two squares that bookend Business Avenue. Each square will have distinctive features. The lowermost square of Business Avenue will welcome people that arrive to the neighborhood from the Reykjanesbraut highway. The architectural design of the buildings and the wedge shaped square will form a fascinating portal into the neighborhood. On the uppermost square of Business Avenue, people will have a breathtaking view of Vífilsstaðahlíð and Mt. Esja. Around the square, will sit office buildings and a prominent landmark.